RushTush is a South African health and wellness brand offering lifestyle products, fitness plans, and nutritional support.
During my time with the brand, I managed both Instagram accounts – @rushtush and @rushtushlife – overseeing content creation, content planning, copywriting, scheduling, and publishing - amongst other responsibilities.
Social Media Manager
Position Role:
RushTush PTY. LTD.
Oct 2021 – Feb 2022
Copy Writing
Below are selected examples of social media copy I’ve written.
While the images featured were not captured by me, I was responsible for curating and strategically integrating them into the brand’s social media feed to align with broader marketing objectives and visual identity.
Note: All images shown above are for illustrative purposes only. I do not own the rights to the artwork/images displayed; they are used solely to showcase my copywriting contributions.
Videography
The video below showcases my videography work—a “morning routine” vlog filmed and edited for RushTush.
As an online brand and public figure, RushTush commissioned this piece to offer her audience a personal look into her daily routine, reinforcing her brand's authenticity and lifestyle appeal.
Developed and executed weekly content strategies to increase brand awareness, promote products and services, and foster community engagement.
Wrote compelling, brand-aligned social media copy to drive product education and conversions.
Created content that educated followers on health, wellness, and fitness topics, aligning with the brand’s mission to empower women through knowledge and self-care.
Ensured consistency in brand voice, tone, and visual storytelling across all social content.
Other Roles & Responsibilities:
Letter of Recommendation:
Explore my full CV to learn more about the work I’ve done and the value I bring.