Social Media Branding & Visual Strategy

Developed and implemented a cohesive visual identity across social media platforms, ensuring brand consistency and enhancing audience engagement.

Partnaer’s social media branding previously lacked visual cohesion and consistency. My goal was to establish a clear and unified visual identity that reflected the brand’s essence across all platforms.

By analysing the existing brand element and taking time to identify which visual components were core to the brand’s identity, I established the foundation for a more consistent and recognizable digital presence - as shown below.

Graphic Design - Infographics

Translated complex topics—such as system integration, project management tools, and company culture—into clear, engaging, and accessible content tailored to a broad audience.

Given the brand’s deep expertise in Project and Product Management, I was required to quickly understand niche industry topics and distil them into strategic, platform-optimized infographics—supporting the brand’s positioning as a thought leader in the space.

Graphic Design - Event Promotion

In support of the brand’s positioning as a thought leader in the Project & Product Management space, I established consistent formats to promote the brand's recurring webinars.

The goal was to highlight the brand's wider contributions to the Project & Product Management space as well as promote the events and entice attendees.

As part of my goal to boost reach and engagement, I introduced a new form of content - where I clipped each webinar into its strongest highlights to be repurposed for the brand's social media platforms.

Throughout Jan 2025-March 2025, I incorporated clips from the brand's webinars as Reels twice a week and through this strategy I was able to grow the brand's monthly social media reach from 966 in January to 1,600 in March 2025, representing a 65% increase in just two months.

Through strategic content planning and audience engagement initiatives. Maintained consistent reach above 1,000 through May.

Content Strategy

With the brand still in its early stages on Instagram, I introduced strategic collaborations as part of the content plan to boost visibility and engagement.

During months where collaboration posts were executed, we saw a significant increase in performance. The screenshots shown here highlight April’s metrics, where content interactions rose by 41.7%, demonstrating the impact of collaborative content on reach and audience engagement.

Also shown above is a screenshot of a collaborative post that outperformed the page’s previous top-performing content by approximately 170%, highlighting the effectiveness of strategic partnerships in driving engagement.

Note: All images, screenshots, videos and other media shown in all above are for illustrative purposes only.

I do not own the rights to the content displayed; they are used solely to showcase my skills and contributions.

Explore my full CV to learn more about the work I’ve done and the value I bring.